In a notice on Thursday, February 26, KFCB appealed to parents, guardians and caregivers to monitor the content that the learners will consume through watching TV, through the internet and other broadcasting media channels during the half-term break.
''In line with our consumer advisory role, KFCB appeals to parents, guardians, and caregivers to monitor what children under their care are watching and to guide them appropriately,'' the notice read.
To help regulate children’s media consumption, KFCB urged parents to set screen time limits to control the amount of time learners spend on television and digital platforms.
Similarly, guardians have also been encouraged to use parental controls that will restrict access to content that is only available for the learners’ age gap, limiting them from consuming inappropriate content.
At the same time, the parents are urged to set strong passwords on Wi-fi and other digital devices to enhance and safeguard online safety for the children.
However, they are strongly advised to start watching content together with the learners and have meaningful discussions about what children are viewing, noting that protecting the learners from exposure to inappropriate and harmful content requires a collective responsibility.
''Watch content together with children and create opportunities for meaningful discussions about what children are viewing,'' KFCB added.
According to the board, research has established that such content has a significant influence on consumer behaviour, particularly among children, who are the most affected.
The advisory comes at a time when learners are expected home for the February mid-term break, which will see them stay home for at least a week before returning to school.
KFCB is a state corporation that regulates the creation, broadcasting, possession, distribution and exhibition of films and broadcast content. It is established by the constitution under the Films and Stage Plays Act.
The board examines and rates content to ensure it conforms to national aspirations and cultural values while protecting the children from harmful exposure.